November 1963

The Management of a Medical Practice.

Author Affiliations

By Alan E. Nourse, MD, and Geoffrey Marks, MA. Price, $9. Pp 387, with no illustrations. J. B. Lippincott Company, E Washington Sq, Philadelphia 5, 1963.

Arch Intern Med. 1963;112(5):800. doi:10.1001/archinte.1963.03860050187040

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Publications dealing with the economic side of medicine are relatively new to professional literature. Starting as a mere trickle, this information has become a deluge, pouring forth in response to avid physician interest. The expected impact on the medical world should be great. Close personal observation to the present time, however, discloses but little improvement in the traditional ignorance of doctors concerning business matters.

A careful search for reasons to explain this apparent failure to bring enlightenment to the medical community focuses suspicions on the dull, repetitious nature of articles recurring in popular journals. The plot recounts some predicament which the author has innocently fallen victim to, and the denouement of the story is his salvation through the heroics of a professional consultant. This woeful formula is repeated over and over with but minor variations. Its popularity obviously points up the fact that physicians have much less money available than

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