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Article
June 1969

Medical Pharmacology Principles and Concepts, ed 4.

Author Affiliations

Aberdeen, Scotland

Arch Intern Med. 1969;123(6):732-733. doi:10.1001/archinte.1969.00300160122028

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Abstract

One of the great problems facing the physician today is the difficulty in obtaining practical and unbiased information concerning drugs. There have been enormous advances in drug therapy in recent years, but the stakes have become much higher. The doctor now has it in his power to produce dramatic cures in many conditions, but at the same time he is increasingly liable to cause serious iatrogenic disease, particularly if drugs are misused. A sound appreciation of general pharmacological principles together with up-to-date and accurate information is therefore essential for safe and effective drug therapy.

Unfortunately there is an increasing gap in communication between the original sources of information and the busy medical practitioner. On the one hand, he is bombarded with facile and often misleading promotional material from the drug industry. Not surprisingly, manufacturers are preoccupied with claims for the superiority of their products over those of competitors, and in

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