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The author, a journalist and a Nieman Fellow at Harvard University, Cambridge, Mass, has accomplished what no physician would dare to undertake, but which the public needs. He has compiled a consumers' list of recommended specialists and medical facilities, naming names and giving addresses. After consulting 545 physicians, he identified the subspecialties and listed the most frequently recommended physicians, hospitals, and clinics.
That the need exists, there is little doubt. The average person chooses his physician in an often irrational manner. He who might investigate at length a good builder or financial counselor might select a medical consultant on the casual word of a neighbor or by geographic proximity. It is true that certification boards established minimal professional criteria and physicians find the Directory of Medical Specialists a convenient reference source, but the public does not. The directory is insufficiently discriminating, either as to subspecialties or as to physicians.
Cogan DG. The Best Doctors in the U.S.: A Guide to the Finest Specialists, Hospitals, and Health Centers in America. Arch Ophthalmol. 1980;98(6):1144. doi:10.1001/archopht.1980.01020031134029