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To the Editor.
—A standard, professionally printed business card should be informative to anyone who possesses it. While most ophthalmologists' cards contain a lot of information useful to the average patient, an unfortunate number of our patients suffer from uncorrectable visual impairments and are thus unable to utilize this information. For example, ask the patient with age-related macular degeneration what his or her ophthalmologist's telephone number is, and the task may be impossible or at least embarrassing to the person who requires a low-vision aid. The print is often as small as five- or six-point type, which corresponds to a Snellen "distance equivalent" of 20/30 or 20/40 (Fig 1).To meet the needs of the patient with reduced vision who may need to contact his or her ophthalmologist, an alternative is clearly necessary. The reverse side of the standard business card could be printed with the name of the
Frankel CA. Professional Cards and the Visually Impaired. Arch Ophthalmol. 1988;106(12):1649. doi:10.1001/archopht.1988.01060140821007