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Article
June 1997

Marketing the Ophthalmology Workforce

Author Affiliations

Toronto, Ontario

Arch Ophthalmol. 1997;115(6):822. doi:10.1001/archopht.1997.01100150824029
Abstract

We read with interest the editorial by Jonathan C. Javitt, MD, MPH,1 in the April 1996 issue of the Archives. We commend Dr Javitt for his appropriate interpretation of the results of the RAND study and its implications for ophthalmology. We also applaud his attempt to develop a mechanism whereby ophthalmologists will be able to continue practicing their craft while improving the health of the population. His noteworthy points include the following:

  • Careful attention must be paid to the number of ophthalmologists being trained.

  • Residency training programs should be of the highest quality.

  • The public health evidence supports a need for greater access to eye care.

Unfortunately, the concept of marketing ophthalmic services to the public in an effort to reduce the disparity between demand for eye care and perceived ophthalmic need makes assumptions that may not result in the anticipated gains in services demanded.

Because

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