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Clinical Challenges in Otolaryngology
May 2001

Internet Marketing Offers an Excellent Potential for Increasing One's Practice

Author Affiliations
 

KAREN H.CALHOUNMD

 

RONALD B.KUPPERSMITHMD

Arch Otolaryngol Head Neck Surg. 2001;127(5):600-602. doi:10.1001/archotol.127.5.600

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.—Zelda Fitzgerald, 1932

Internet marketing offers an excellent potential for increasing one's practice.

We are currently in the brief window of time during which this hypothesis is a debatable and interesting question—between the threshold of feasibility and the point of irrelevance. Five years ago, the statement would have been meaningless to most physicians. In a very short time, some sort of online presence (the simplest form of Internet marketing) will be a part of nearly all medical practices.

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