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A QUERY regarding the ethics of mailing reprints to one's colleagues appears in the "Letters to the Editor" section of this issue. In an editorial in the July 1962 issue of the Archives of Otolaryngology the problem of publicity in the lay press was considered. It was noted that "Credit to a physician for his scientific contributions is accorded him by his professional colleagues... who alone are qualified to judge the merits of new procedures and techniques. The ethical physician is expected to acquire new patients from fellow physicians who recognize his competence or from other patients who have been well served by him."
The mailing of reprints to professional colleagues is not different in its intent or effect from publication of an article in a scientific journal or a lecture before a scientific society. On the contrary, an article in the lay press with the physician's name, often his
SHAMBAUGH GE. A Question of Ethics. Arch Otolaryngol. 1965;82(1):4. doi:10.1001/archotol.1965.00760010006002