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Article
January 1996

Maintaining Quality in a Discount Store Arena

Author Affiliations

Norfolk, Va

Arch Otolaryngol Head Neck Surg. 1996;122(1):90-91. doi:10.1001/archotol.1996.01890130082014

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Abstract

The following was presented as the Presidential Address at the 37th Annual Meeting of the American Society for Head and Neck Surgery.

Your leaders have spent the majority of this past year planning more of the product that has distinguished this organization from its inception, namely, education. This has been accomplished with an increasing awareness of the changes, both real and perceived, that are on us. Relative to these changes, I wish to set the tone of this meeting by conveying my view of the course we have traveled, the course we are on, and a warning about the currents and shoals that will affect our journey in the future.

Each day, all of us are asked to don a cloak of change unlike any we have worn. In accepting this garment, we are asked to bring about the greatest change in patient care that has been seen in the

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