An article1 in the December 1997 issue of the ARCHIVES seems to misrepresent tobacco industry expenditures reported to the Federal Trade Commission (FTC). The article says that cigarette promotional item distribution "has increased each year in this decade, from $0.31 billion and 7.7% of the cigarette advertising budget in 1990 to $1.25 billion and 25.8% of the advertising budget in 1994."1(p1189) This statement confuses different categories of promotional spending, leading to a 10-fold exaggeration in its growth.
Monmaney T. Growth in Tobacco Promotion Overstated. Arch Pediatr Adolesc Med. 1998;152(5):513-514. doi: