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Editorial
September 2010

Marketing, Leadership, and the Health of Children

Author Affiliations

Institute of Medicine, The National Academies, Washington, DC

Arch Pediatr Adolesc Med. 2010;164(9):878-879. doi:10.1001/archpediatrics.2010.152

Marketing works. This was a basic finding of the 2006 report of the Institute of Medicine's Committee on Food Marketing to Children and Youth. That report, Food Marketing to Children and Youth: Threat or Opportunity?1 presented a comprehensive and rigorous assessment of all qualified scientific studies published on the relationship between food and beverage marketing patterns and practices and the dietary attitudes, beliefs, practices, and nutrition-related status of children and youth. The committee concluded that the evidence supported a causal relationship between television advertising targeted to children and teenagers and their food preferences, short-term food consumption, and—for children—longer-term dietary patterns.

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