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July 2004

Sex Differences in Adolescent Exposure to Alcohol Advertising in Magazines

Arch Pediatr Adolesc Med. 2004;158(7):702-704. doi:10.1001/archpedi.158.7.702-a

According to the US Centers for Disease Control and Prevention Youth Risk Behavior Survey,1 of the nearly 15 million high school students nationwide, 34% have consumed 5 or more alcoholic drinks on at least 1 occasion in the past month and 7% drank 5 or more alcoholic drinks on at least 6 occasions in the past month, which adds up to approximately 1 million high school students. Ninety-two percent of alcohol consumed by 12- to 14-year-olds is consumed by persons who drank 5 drinks or more per occasion, and 96% of alcohol consumed by 15- to 20-year-olds is consumed by persons who have had 5 or more drinks.2