The Snyder et al study1 examines drinking by youth and young adults, segments of special interest in alcohol advertising research. However, the study has serious limitations in planning and execution.
The study has limitations that make it impossible to understand or interpret the results. It will not change thinking in the alcohol-advertising debate.
Smart R. Limitations of Study on Alcohol Advertising Effects on Youth Drinking. Arch Pediatr Adolesc Med. 2006;160(8):857-858. doi:10.1001/archpedi.160.8.857-b