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The Pediatric Forum
August 2006

Limitations of Study on Alcohol Advertising Effects on Youth Drinking

Author Affiliations

Copyright 2006 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.2006

Arch Pediatr Adolesc Med. 2006;160(8):857-858. doi:10.1001/archpedi.160.8.857-b

The Snyder et al study1 examines drinking by youth and young adults, segments of special interest in alcohol advertising research. However, the study has serious limitations in planning and execution.

The study has limitations that make it impossible to understand or interpret the results. It will not change thinking in the alcohol-advertising debate.

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