July 1960

Case History of a Name

Am J Dis Child. 1960;100(1):2. doi:10.1001/archpedi.1960.04020040004002

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Born in 1911, this 49-year-old "WDWN" publication's name—The American Journal of Diseases of Children—remained unchanged until October, 1950. At that time somewhat of a growth spurt took place in that the prefix "A.M.A." was attached. Intended to provide visual, verbal, and written identity of the Journal with its siblings (other A.M.A. specialty publications) as well as its sponsor, the new name proved to be confusing. Therefore it underwent minor and, at best, palliative surgery in 1956 when one "American" was deleted. This was done not to flout patriotism but rather as a gesture to poor, bedraggled librarians searching, without avail, for some common shelving, indexing, and bibliographic policies. Now, four years later, it has undergone further and this time definitive surgery, reverting to its original title.

This recent amputation should not be construed as indicating any lessened capacity for performance or service. Neither is it a manifestation of

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