At an arm’s-length level, the research presented by Slater et al1 is yet another addition to the countless collection of studies that consistently document the unremarkable finding that advertising works as intended. On closer scrutiny, the evidence that this new study provides about the impact of retail point-of-sale marketing techniques on youth smoking uptake is informative and insightful for understanding the environmental factors that promote tobacco use. These data provide clear lessons for how best to proceed with policies that would most effectively reduce youth smoking.
Kunkel D. Inching Forward on Tobacco Advertising Restrictions to Prevent Youth Smoking. Arch Pediatr Adolesc Med. 2007;161(5):515-516. doi:10.1001/archpedi.161.5.515