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February 1969

New Think: The Use of Lateral Thinking in the Generation of New Ideas.

Arch Gen Psychiatry. 1969;20(2):250-251. doi:10.1001/archpsyc.1969.01740140122022

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It is very difficult to review a book such as De Bono's New Think for fear of making manifest one's inability to employ the technique and to admit thereby that the reviewer is cursed with the tunnel vision of vertical thinking.

Having overcome the hurdle of getting started, however, I would describe New Think as interesting, stimulating, and that for which we have all been waiting—were it not for a pervasive sense of deja vu which stayed with me throughout the book.

The book is easy to read, its style is crisp, and the narrative expositions used to illustrate the author's concepts are excellent. Similarly, I find his use of graphic illustrations pertinent and illuminating.

De Bono's whisper-light acknowledgment of Osborne's existence and contribution seems to me to come very close to impropriety. Indeed Osborne "sold" much of his version of "new think" by creating

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