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June 1946

The Psychology of Seeing.

Arch NeurPsych. 1946;55(6):686-687. doi:10.1001/archneurpsyc.1946.02300170134013

This article is only available in the PDF format. Download the PDF to view the article, as well as its associated figures and tables.


This book is a compilation of studies done at the Visual Research Laboratories of Drake University, Des Moines, Iowa. The general areas of research are: "Instrumentation for Objective Observation"; "Basic Eye Movements"; "Advertising—Evaluated by Photography"; "Learning—Revealed by Ocular Performance"; "Art—Judged by the Response of the Observer"; "Ocular Patterns," and "Psychological Implications." These sections are preceded by an introductory chapter and are followed by a section on projected studies, a brief bibliography and a glossary. The general approach is toward the layman, on the assumption that he understands little about vision.

Among the new equipment described, there is a portable bidimensional camera which records every movement of the subject's eyes and the fixation of his eyes while reading. The author also reports a series of tests for determining the preferred positions in ocular movements. Through utilization of the method of ocular photography, several technics have been elaborated to determine the efficacy