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October 6, 1999

Tobacco and Alcohol Use in Children's Animated Films: Pecos Bill Kicks the Habit—Reply

Author Affiliations

Margaret A.WinkerMD, Deputy EditorIndividualAuthorPhil B.FontanarosaMD, Interim CoeditorIndividualAuthor

JAMA. 1999;282(13):1228-1229. doi:10-1001/pubs.JAMA-ISSN-0098-7484-282-13-jbk1006

In Reply: In our article on tobacco and alcohol use in children's animated films and in the subsequent media coverage,1 we were surprised that children's animated film producers did not seem to be aware of or express concern about the widespread exposure of children to tobacco and alcohol products in many of their films. When two thirds of children's animated films show characters using tobacco or alcohol products; when as many good characters as bad use them; when there is no decrease in use shown over time; when there are no instances during 60 years of animated film history in which a character discusses the negative health consequences of using potentially addictive substances; and when millions of children watch such films, often multiple times, there clearly is cause for concern.

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