Margaret A.WinkerMD, Deputy EditorIndividualAuthorPhil B.FontanarosaMD, Interim CoeditorIndividualAuthor
In Reply: In our article on tobacco and alcohol
use in children's animated films and in the subsequent media coverage,1 we were surprised that children's animated film
producers did not seem to be aware of or express concern about the widespread
exposure of children to tobacco and alcohol products in many of their films.
When two thirds of children's animated films show characters using tobacco
or alcohol products; when as many good characters as bad use them; when there
is no decrease in use shown over time; when there are no instances during
60 years of animated film history in which a character discusses the negative
health consequences of using potentially addictive substances; and when millions
of children watch such films, often multiple times, there clearly is cause
Goldstein AO, Bearman RA, Newman GR. Tobacco and Alcohol Use in Children's Animated Films: Pecos Bill Kicks the Habit—Reply. JAMA. 1999;282(13):1228–1229. doi:10-1001/pubs.JAMA-ISSN-0098-7484-282-13-jbk1006
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