Stephen J.LurieMD, PhD, Senior EditorIndividualAuthor
In Reply: The ultimate challenge for public
health tobacco policy is to radically reduce the prevalence of smoking. In
the next years, doing so in a way that affects cigarette consumption across
all social strata will be critical, since over the past several decades a
steep social gradient—those with greater resources smoke less, those
with fewer resources smoke more—has emerged in the United States. To
that end the denormalization of smoking will be essential. It was to foster
such a process that we proposed our set of counteradvertising measures designed
to have a fundamental impact on attitudes toward smoking.
Bayer R, Gostin L, Brandt A, Javitt G. Tobacco Advertising and Freedom of Speech—Reply. JAMA. 2002;288(13):1586–1588. doi:10.1001/jama.288.13.1585
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