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September 16, 1998

Emergency Medicine

Author Affiliations

Copyright 1998 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.1998

JAMA. 1998;280(11):967-968. doi:10-1001/pubs.JAMA-ISSN-0098-7484-280-11-jbk0916

In Reply.—Rexall Showcase International is a reputable direct sales company that sells unique products, including patented and proprietary food and nutritional supplement formulations, through a sales force of independent distributors, some of whom are physicians. Physicians who recommend RSI products have determined that these products provide optimum nutritional and preventive health benefits. Their decision to recommend RSI products, rather than directing their patients to purchase supplements and glean information from labels or nonphysicians, such as store clerks, is well-founded. Not all supplements "are created equal" and even well-known brands may be subpotent or may not dissolve properly.1 Rexall Showcase International physician distributors who recommend our products make informed decisions based on their considered review of the formulations, scientific studies, RSI data, and their own observations.

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