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October 3, 1931


JAMA. 1931;97(14):1004-1005. doi:10.1001/jama.1931.02730140040014

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Today advertising of foods, separate from the package container, is not controlled by any food statutes, and indeed is quite free of any efficient control. The writer of advertising for food products, aside from such limited knowledge of foods and nutrition as he may possess, has only a versatile vocabulary and his conscience as guides in dramatizing the virtues of the products he proclaims to the public. The god of Advertisia is not accuracy but sales reaction. Under these conditions, advertising for food products began to approach the tales of Hans Christian Andersen and the brothers Grimm as examples of what could be accomplished in legend and fantasy. Into this mass of mingled truth and deception entered the Committee on Foods of the American Medical Association. It is not surprising that its initial steps should have been greeted with apprehension and bitter deprecation by some of the organs of the

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