In Reply: Dr Gottesman writes that I worry that a standardized approach to consent would preclude personalized medicine. This is not what I intended to convey in the Commentary. Although I indicated that some critics might have this concern, I countered with an argument that a standardized approach can still be tailored to the characteristics and needs of each patient. Thus, Gottesman and I are in agreement. Another important point of consensus between us is that the ability to use consent to promote patient engagement and ensure decisions that align with the patient's goals depends on the content of the process, not just that it is standardized.
Krumholz HM. Patient-Centered Care and Informed Consent—Reply. JAMA. 2010;304(4):409–410. doi:10.1001/jama.2010.1030
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