The primacy in modern medical ethics of the principle of respect for autonomy has led to the widespread assumption that it is unethical to change someone's beliefs, because doing so would constitute coercion or paternalism.1,2 In this Viewpoint we suggest that persuasion is not necessarily paternalistic and is an essential component of modern medical practice.
Shaw D, Elger B. Evidence-Based Persuasion: An Ethical Imperative. JAMA. 2013;309(16):1689–1690. doi:10.1001/jama.2013.2179
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