Author Affiliation: Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia.
Over the next few months, physicians may see an increase in patients asking for help in quitting smoking. Why? The Office on Smoking and Health at the Centers for Disease Control and Prevention recently launched the second stage of its national media campaign, Tips from Former Smokers (Tips).1 Some of the ads include a new call to action with the message, “You can quit. Talk with your doctor for help.”1 This “talk with your doctor” initiative provides physicians with a golden opportunity to help more patients quit smoking.
McAfee T. Encouraging Smokers to Talk With Their Physicians About Quitting. JAMA. 2013;309(22):2329–2330. doi:10.1001/jama.2013.5975