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News From the Centers for Disease Control and Prevention
July 17, 2013

Mass Media Play Important Global Role in Persuading Smokers to Quit

JAMA. 2013;310(3):251. doi:10.1001/jama.2013.8144

Antismoking information in mass media is persuading smokers worldwide to think about quitting, according to a recent analysis of data from 17 countries participating in the Global Adult Tobacco Survey.

The survey examined whether antismoking messages on television, radio, billboards, and newspapers or magazines may have influenced smokers’ plans to quit. In 9 of the 17 countries, seeing antismoking messages in at least 1 of the media categories had a significant effect in swaying smokers to part with cigarettes or other tobacco products. The effect was even stronger in countries where smokers were aware of antismoking information in more than 1 type of media.