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Comment & Response
August 14, 2013

The Role of Persuasion—Reply

Author Affiliations
  • 1Institute for Biomedical Ethics, University of Basel, Basel, Switzerland
  • 2Univeristé de Genève, Geneva, Switzerland
JAMA. 2013;310(6):647. doi:10.1001/jama.2013.8525

In Reply It appears that we are not in disagreement with Drs Powell and Partin, who state that instead of focusing on bias reduction, a better litmus test of the appropriateness of communication is whether it facilitates informed, value-concordant decisions by patients. Similarly, we stated in our Viewpoint that the aim of our model of persuasion is precisely to help patients make autonomous decisions in line with their basic beliefs; bias reduction is merely the first step in achieving this objective.