Proprietors of rural neighborhood convenience stores and food marts don’t appear to be on the same page with shoppers in terms of selling healthy foods such as fruits and vegetables. But a federal initiative aimed at chronic disease prevention could help close the gap.
A recent study in the journal Preventing Chronic Disease examined sales of and customer demand for healthy foods in so-called corner stores in rural and urban areas of eastern North Carolina. The research was funded with a federal Communities Putting Prevention to Work (CPPW) grant, part of a $650 million initiative launched in 2009 to prevent or delay chronic disease development by reducing risks and promoting wellness.
Closing the Gap Between Demand and Availability of Healthy Food. JAMA. 2013;310(9):896. doi:10.1001/jama.2013.254375
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