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News From the Centers for Disease Control and Prevention
October 2, 2013

Medical Centers Find Strategic Partnerships With Farmers Markets

JAMA. 2013;310(13):1333. doi:10.1001/jama.2013.277700

Patient-centered medical homes springing up around the country can get a boost in meeting national quality standards and performance measures from a unique strategic partner: farmers markets based at medical centers.

A case in point is the Penn State Hershey Medical Center (PSHMC), which opened a seasonal farmers market on its campus in 2010. The idea for the market came about as the medical center was transitioning to a patient-centered medical home model. Results from a community needs assessment showed that a farmers market would offer the medical center an opportunity to address important issues such as cardiovascular disease, stroke, women’s health and nutrition, and childhood obesity.