In Reply: Dr Hughes raises an important point regarding the role of tobacco cessation in stemming the global tobacco epidemic. Comprehensive tobacco control involves a range of supply, demand, and harm-reduction strategies. The Framework Convention on Tobacco Control, which takes a comprehensive approach to global tobacco control, sets forth a range of demand reduction strategies,
including those aimed at preventing initiation of tobacco use (for example, article 13 addresses tobacco advertising, promotion, and sponsorship) and those aimed at promoting and facilitating the cessation of tobacco use (article 14).1
Gostin LO. Treatment Regulation in Promoting Tobacco Control—Reply. JAMA. 2008;299(7):763–764. doi:10.1001/jama.299.7.763-b
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