Mission statements capture and express the heart and soul of an organization. Mission may be defined around function—a statement or declaration of fundamental purpose or strategic direction. A mission statement may offer the organization's definition of vision and values, or it may articulate an inner calling or vocation to pursue an activity or perform a service. In all cases, mission statements ultimately attempt to answer one question: What does an institution or organization seek to achieve?
Ramsey PG, Miller ED. A Single Mission for Academic MedicineImproving Health. JAMA. 2009;301(14):1475–1476. doi:10.1001/jama.2009.472