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Medical News & Perspectives
August 12, 1998

Persuading Youths That Hops Ain't Hip

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JAMA. 1998;280(6):499-500. doi:10.1001/jama.280.6.499-JMN0812-2-1

AS SOME HIP-HOPPING young Americans help pack the Safari Club on Tijuana's Avenida Revolución chugging beers, guzzling tequila, and "Gittin' Jiggy Wit' It," one can understand if they forget they're helping advance medical research. But they are.

Before entering Mexico, at the border crossing on the California side, young men and women under the age of 21 are randomly selected and asked about their motives and expectations for visiting Tijuana. They face more questions upon their return. Their answers and blood-alcohol levels are anonymously recorded as part of an ongoing study by researchers from the Pacific Institute for Research and Evaluation who hope to provide some data on why young people binge drink. The information is passed along to those hoping to curb such drinking patterns.