Scientific journals and independent research organizations tend to judiciously guard their findings from inappropriate commercial use by companies hoping to tout their products or show up their competitors. Sometimes the lengths to which such companies go may seem surprising.
For example, the Florida Department of Citrus ran commercial advertisements last year implying endorsement by the Journal of the American Medical Association (JAMA) of the benefits of orange juice consumption (JAMA. 1999;282:1233-1239). This prompted a letter to Florida from a lawyer at the American Medical Association that resulted in the dropping of JAMA's name from the advertisements.
Mitka M. Whose News Is It, Anyway? JAMA. 2000;283(8):992. doi:10.1001/jama.283.8.992-JMN0223-3-1
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