[Skip to Content]
[Skip to Content Landing]
Citations 0
Books, Journals, New Media
December 18, 2002


Author Affiliations

Copyright 2002 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.2002American Medical Association

JAMA. 2002;288(23):3051-3052. doi:10.1001/jama.288.23.3051-JBK1218-4-1

When I was in training, a well-appointed library served as a rating factor for schools, hospitals, and even colleagues. Then came the vast World Wide Web, giving the printed page competition. Publishers felt the effect of this technological change. LWWMedicine illustrates how one major publisher combined expertise in print media with the emerging technology of Web-based reference documents. Lippincott Williams & Wilkins launched LWWMedicine in April 2001, basing it on designs suggested by focus groups. Current marketing emphasizes institutions, but individuals can subscribe for $149 per year.

First Page Preview View Large
First page PDF preview
First page PDF preview