The focus of medical research has historically been on curative medicine, yielding better drugs, medical devices, and clinical procedures. Prevention science—the systematic application of scientific methods to the causes and prevention of diseases in populations—has yet to receive the necessary investment and support required to reduce the growing burden of largely preventable noncommunicable diseases (NCDs).1
Yach D, Calitz C. New Opportunities in the Changing Landscape of Prevention. JAMA. 2014;312(8):791–792. doi:10.1001/jama.2014.8900
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