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JAMA 100 Years Ago
February 12, 2003


Author Affiliations

JAMA 100 Years Ago Section Editor: Jennifer Reiling, Assistant Editor.

JAMA. 2003;289(6):778. doi:10.1001/jama.289.6.778-a

THE JOURNAL has had occasion to note the carelessness, to use no worse term, of religious journals as to the character of their advertisements. It is a pleasure to notice that in some quarters at least this is no longer to be the case. There are nine official journals of the Methodist church, the advertising pages of which are all under one management, and the announcement is made—as we see by the Medical Standard—that after Jan. 1, 1903, no medical advertisements of any character will be accepted, and that only such contracts as are at present in force will be carried out, and then not renewed on any terms. The enforcement of this rule will clear these journals of whatever share of reproach they may have before deserved; they have not been the worst examples of such reprehensible advertising, as we have had occasion to notice in the past. It is to be hoped that other religious journals will follow this example and clear their advertising pages of what is in direct opposition to the teachings of their editorial pages, in spirit if not exactly in letter. As the advertising agent of the Methodist journals says, it may be a financial loss for the time being, but his opinion that the advertisers that are accepted will profit by it and in time make up for the loss is, we believe, a correct one. The journal which is careful in its advertisements gives at once a recommendation to whatever it advertises. This should be especially the case with the religious journals.