A well-known physician researcher delivers medical grand rounds at your
hospital. The title slide tells the audience that they will hear about a new
approach to treating a chronic illness. The second slide provides financial
disclosure but is displayed so briefly that most of the audience cannot read
it. The disease imposes a major burden on society, particularly for people
older than 65 years, many of whom are currently undertreated. The speaker
presents the genetic, molecular, and physiological basis for the disease and
a theory as to why the new treatment might help. “Before and after”
pictures are shown.
Detsky AS. US Medicine. JAMA. 2005;293(10):1267–1272. doi:10.1001/jama.293.10.1271-a
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