Letters Section Editor: Robert M. Golub,
MD, Senior Editor.
To the Editor: Product placement in movies
has long been used to promote cigarette sales and brand awareness.1 The November 1998 Master Settlement Agreement (MSA)
between state attorneys general and major tobacco companies prohibits payment
for tobacco brand placement in movies.2 To
evaluate whether the MSA has affected the number of tobacco brand appearances
(TBAs) in movies, we analyzed the top 100 US box-office films per year for
Adachi-Mejia AM, Dalton MA, Gibson JJ, et al. Tobacco Brand Appearances in Movies Before and After the Master Settlement Agreement. JAMA. 2005;293(19):2337–2342. doi:10.1001/jama.293.19.2341
Coronavirus Resource Center
Customize your JAMA Network experience by selecting one or more topics from the list below.
Create a personal account or sign in to: