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Books, Journals, New Media
June 22/29, 2005


Author Affiliations

Books, Journals, New Media Section Editor: Harriet S. Meyer, MD, Contributing Editor, JAMA; Journal Review Editor: Brenda L. Seago, MLS, MA, Medical College of Virginia Campus, Virginia Commonwealth University.

JAMA. 2005;293(24):3107-3112. doi:10.1001/jama.293.24.3109

Jerry Avorn is familiar to JAMA readers for his studies on pharmacoepidemiology and academic detailing (the use of pharmaceutical-company techniques to foster evidence-based clinical behavior). In his wide-ranging new book, Powerful Medicines, he fills in many of the gaps between those studies, providing a rich view into his own history and motivation and historical perspective on where we are today in using drugs, and recommends several avenues for future policy.

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