According to the book jacket, “Hard Sell exposes
things about the American pharmaceutical industry you’d rather not know,
and practices you’d wish weren’t happening. It reveals the questionable
practices of drug reps, nurses and even physicians.” Thus offering a
look at an industry “that touches nearly everyone in contemporary America,”
the publisher clearly knows how to construct what author Jamie Reidy might
term a “snappy IBS” (initial benefit statement, or opener, that
grabs attention and engages interest, used by drug company sales representatives
in detailing physicians).
Morgan JP. Drug Salesman. JAMA. 2005;294(4):495–500. doi:10.1001/jama.294.4.496-a
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