To the Editor: For at least a decade, many of the problems and solutions discussed by Dr Brennan and colleagues1 have been a recurring theme in the medical literature.2 It is appropriate to consider the equally vital issue of pharmaceutical advertising directed toward physicians. Although there is a difference in the manner in which advertising influences a target market vs perks focused on targeted individuals, the overall goal is the same: to influence judgment beyond objectivity.3
Gozum ME. Academic Medical Centers and Conflicts of Interest. JAMA. 2006;295(24):2845–2849. doi:10.1001/jama.295.24.2845-b
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