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Capitol Health Call
September 13, 2006

Drug Ad Moratorium?

JAMA. 2006;296(10):1225. doi:10.1001/jama.296.10.1225-a

A 2-year moratorium on direct-to-consumer advertising for some newly approved drugs is part of a bipartisan bill introduced in the Senate intended to increase prescription medication safety. The bill (S 3807; http://thomas.loc.gov) also calls on pharmaceutical manufacturers to conduct better safety planning before a drug receives approval from the Food and Drug Administration. The government agency would also have to improve its postmarketing surveillance.