The US Centers for Disease Control and Prevention estimates that increased use of recommended clinical preventive care—including cancer screening, control of sexually transmitted infections, and screening tests for diabetes, among other interventions—could potentially save 100 000 lives per year.1 Traditionally, federal strategies to enhance uptake of preventive care, such as screening mammography, have relied on improved access by expanding insurance coverage for services, reducing or eliminating patient co-payments, and investing in public media campaigns.