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If there is any subject especially prominent in medical discussions today, it is the relationship of the medical profession to the press and to the securing of publicity for scientific medicine. In addresses before medical societies and in the deliberations of national organizations, this matter has had a prominent place. Practically every important medical organization today arranges for publicity as a routine part of its annual session. As a result, it is safe to say that the public is becoming better and better acquainted with medical progress and with the ideals of the medical profession. Nevertheless, there are so many factors involved in the securing of satisfactory publicity that there is chance of a serious recoil as the inevitable result of uncontrolled and unwise publicity. It must be borne in mind that it cannot be said of medicine or of the acts of physicians, as has been said of commercial
MEDICAL PUBLICITY. JAMA. 1923;81(20):1694–1695. doi:10.1001/jama.1923.02650200044018
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