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May 20, 1933


JAMA. 1933;100(20):1617-1618. doi:10.1001/jama.1933.02740200051020

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Deceptive Methods in Medical Advertising  Competition between manufacturers of pharmaceutic products has led to the invention of shrewd, or even deceptive, methods for attracting the attention of physicians to their special products. Series of lectures on cancer, held in the town-halls in the provinces, and having all the appearance of a scientific course for the promotion of health, and having the endorsement of the minister of public health, have been found to be mere advertising schemes. The speaker, after a comprehensive discussion on cancer, which betrays no evidence of personal interest, ends finally with an exposition of a mode of treatment and the recommendation of a pharmaceutic specialty as an infallible remedy, whereas an investigation often reveals that the lecturer is in the secret employ of the manufacturer of this remedy. Bombarded by complaints from physicians who had attended these lectures in the department of Charente-inférieure, the prefect, on order

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