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To the Editor:
—The editorial on "Personal Exploitation Through Health Publicity" (The Journal, October 9) is of especial interest to the physicians of Indiana.The Bureau of Publicity of the Indiana State Medical Association sends to each of its speakers rules which have been adopted by the bureau and are regarded as desirable in avoiding any "personal puffery" on the part of any individual physician.As executive secretary of the Indiana State Medical Association, the undersigned (who is not a physician) is directed to accompany each written invitation to a speaker with the following rules. We are glad to report that in Indiana since the adoption of this plan we have had no reports of efforts on the part of our speakers to indulge in self-exploitation.The following suggestions have been sent to each speaker for the last three years accompanying letters of invitation to address professional or lay audiences
Hendricks TA. "HEALTH PUBLICITY". JAMA. 1926;87(19):1577. doi:10.1001/jama.1926.02680190053028
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