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January 4, 1941

Current Comment

JAMA. 1941;116(1):56-57. doi:10.1001/jama.1941.02820010058018

NORWICH CAPITALIZES ON COLDS  Many Americans with little regard for health will take any kind of unauthoritative advice on the proper treatment of disease. Poorly educated cultists, radio announcers reading advertising scripts, and careless or unethical pharmacists do not hesitate to prescribe for disease conditions. For years some manufacturers of medicinal products have persistently used such agencies in the promotion of their products. Thus a recent circular issued by the Norwich Pharmacal Company of Norwich, N. Y., boldly urges drug clerks to practice medicine:"We have, undoubtedly, the most complete line of Cold Prevention products on the market. We have a full line of items for aid in the relief and treatment of the active symptoms of Colds. These are all Norwich products, with the high quality and scientific development that characterizes the House of Norwich. They are all to be sold by you to the consumer with the guarantee