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Article
June 11, 1927

Behaviorism.

JAMA. 1927;88(24):1923. doi:10.1001/jama.1927.02680500065036

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Abstract

Psychology:  What It Has to Teach You About Yourself and Your World. By Everett Dean Martin. Cloth. Price, $3. Pp. 302. New York: W. W. Norton & Company, Inc., 1924.Dr. J. B. Watson, noted throughout the country as a leader of the behavioristic school of human conduct, here presents in twelve lectures for the general public a guide to the entire subject. The style is simple and direct, but the material is presented with sufficient scientific reference to establish clearly the basis on which the behavioristic school rests its banners. The sections on the technic of the behavioristic school and its interpretations of human actions and habits are of great interest, particularly as they relate to everyday life. A striking chapter is that devoted to personality, with reference to the means that have been taken for determining suitable occupation and similar subjects. Several paragraphs on fakers in psychology expose

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