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February 17, 1934

Committee on Foods

JAMA. 1934;102(7):538-539. doi:10.1001/jama.1934.02750070036012

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BALDINGER'S RAZAVA BREAD  (Valuable in the Treatment of Diabetes, Obesity and Constipation)H. Baldinger and Company, St. Paul, submitted to the Committee on Foods a bread called Baldinger's Razava Bread, prepared from rye bran, shortening, salt and water without the use of any special leavening agent.

Discussion of Label and Advertising.—  The first label submitted bore the statement "Valuable in the treatment of diabetes, obesity and constipation... for diabetes and indigestion" and a number of testimonials of physicians recommending the bread for diabetes, dyspepsia and constipation. The company was advised that a label of this character was not compatible with the requirements of the Committee, whereupon proof for a revised label carrying the following statements was submitted:"Diabetics, under the care of a physician, will find that they can make provision for 2 or 3 slices of Razava Rye Bran Bread at every meal.... You can eat 5

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