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July 23, 1927


JAMA. 1927;89(4):295. doi:10.1001/jama.1927.02690040035012

The doctrine that public health is a purchasable entity no longer is difficult to promote. The evidences of the efficacy of preventive medicine and the good health propaganda of recent years are becoming apparent in many ways. The resistance against expenditures for the protection of health as well as the care of the unfortunate sick is breaking down. Almost every community has begun to insist on a certain amount of "health service," even though this may as yet represent only a minimum standard. The principle that the safeguarding of the life and health of the people is, in some measure at least, a governmental responsibility is taking root in our population. Accordingly, this is a propitious time for promoting the enterprises of public hygiene and, in the words of a vigorous advocate, of "selling public health."

Good salesmanship implies an ability to demonstrate the value of the product under consideration,