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May 10, 1941


JAMA. 1941;116(19):2169-2170. doi:10.1001/jama.1941.02820190045013

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Patients and office attendants in physicians' waiting and reception rooms throughout the country report increasingly that Hygeia, the Health Magazine, when available, is most frequently read. One attendant reports that thirteen copies of news stand favorites were available in the office under her observation. With six copies of popular 5 cent weeklies at hand, one was in use. From two copies of a well known magazine that specializes in cartoons, one was chosen for reading. Of three copies of a popular picture magazine, one was being read. But with two copies of Hygeia present, both were in use!

Hygeia's appeal accords with the tremendous increase in interest in well presented health material. The great attendance at health exhibits in the Chicago Century of Progress Exposition, at the New York World's Fair or at the more localized expositions in such cities as Milwaukee, San Francisco, Cleveland and Pittsburgh exemplify this interest.

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