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October 25, 1941


JAMA. 1941;117(17):1447. doi:10.1001/jama.1941.02820430043013

When Lever Brothers, manufacturers of various soaps and other products, recently announced its entrance into the vitamin field, it joined the vitamin gold rush of 1941, making the California trek of 1848 pale by comparison. There are lush profits in the vitamin business.1 Enterprising manufacturers of all kinds are climbing on the wagons and taking to the trail. The Vick Chemical Company saw the boom developing; it acquired "Vitamins Plus," against which the Federal Trade Commission moved a year ago. According to the Federal Trade stipulation the promotors of "Vitamins Plus" agreed to cease representing that "lusterless eyes or lack of whiteness of the teeth are generally due to Vitamin A deficiency," that "Vitamin E is known to be capable of preventing sterility or promoting mental or physical vigor," that "foods customarily have but a negligible amount of Vitamin B1" and that "by the use of 'Vitamins Plus'...